Black, Yellow or Some Well Placed Flare?

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What’s is going to help me convert more visitors into subscribers? That’s the golden question whenever you’re testing squeeze pages.

Here’s what we’ve got…

A black background, a yellow background and some “flare”…

This next test I’m planning is for a website I’m using as a test-bed for a lot of my own conversion testing. It’s a website I created earlier in 2008 to promote John Delavera’s Turbo Membership.

Here’s how it looks right now…
http://BigMarketingSecretsBook.com

So far it’s generated nearly $2k in recurring affiliate commissions since it was launched. It’s converting *hamburger traffic at around 38% into fresh subscribers for this offer. That’s not too bad in terms of conversion stats, but it can go higher with more testing and tracking!

*Hamburger traffic = traffic with a small amount of targeting, you can usually get lots of it but it doesn’t always convert that well.

I’ve not done anything with this site for the past few months so decided it was about tome to “up the anti” and see if I can shake up the stats and boost the numbers some more.

So here’s what I decided to do…

This first version changes the background color to black getting away from the very bright yellow we had before…